MAKE IT MEANINGFUL: Taking Learning Design From Instructional to Transformational

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BY CLARK N. QUINN

Learning Experience Design is, as author Clark Quinn puts it, about “the elegant integration of learning science with engagement”. While there are increasing resources available on the learning science side, the other side is somewhat neglected. Having written one of the books on the learning science side, Clark has undertaken to write the other half. The book is grounded in his early experience writing learning games, then researching cognition and engagement, and ongoing exploration and application of learning, technology, and design to creating solutions and strategies. It covers the underlying principles including surprise, story, and emotion and pulls them together to create a coherent approach. The book also covers not just the principles, but the implications for both learning elements and a design process. With concise prose and concrete examples, this book provides the framework to take your learning experience designs from instructional to transformational!


Clark Quinn, Ph.D. provides strategic learning technology solutions to corporations, government, not-for-profits, and education organizations. An internationally known consultant, speaker, and author of six previous books as well as numerous articles and chapters, he integrates a deep understanding of thinking & learning with broad experience in technology to improve organizational execution, innovation, and ultimately performance. In 2012, Clark was recognized as the eLearning Guild’s first Guild Master. He thinks ‘out loud’ at learnlets.com, tweets as @quinnovator, and works on behalf of clients through Quinnovation.


ENDORSEMENTS

“…the right emotional engagement tactics can be effective, desirable difficulties. The book explains why and how, with good examples.”
Patti Shank, PhD Author of Write Better Multiple-Choice Questions to Assess Learning

“… the notion of engagement, and its true meaning, is like the mysterious fifth element waiting to be discovered and summoned through three words in this book: Make. It. Meaningful.”
Zsolt Olah, Senior Learning Technologist, Amazon

“…systematically reveals the secret sauce for creating impactful learning experiences…brings to light the missing emotional design dimension that separates instructional design from LXD. Highly recommended..!”
Les Howles, Co-Author, Designing the Online Learning Experience

“As a fan of Clark Quinn’s books, I’m happy to announce this is another winner. Make It Meaningful closes a gaping hole in instructional design models by showing how to address the emotions in learning design.”
Connie Malamed, Publisher of theelearningcoach.com